Date Posted: Apr 10, 2009

Deposit and Fixed Income Report Spring 2009

The market for deposits and deposit substitute products is significant, both in size and importance. It is essential for financial services providers to have a comprehensive understanding of this key category, as the continuum of fixed income investment options constitutes a major proportion of the balance sheet of Canadian households. Households are presented with numerous options, from money market mutual funds to high-interest savings accounts, all positioned as providing safety and yield.
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