Deposit Advisory Service Fall 2022

The Deposit Advisory Service (DAS), is ISS Market Intelligence’s flagship research focused on the multiple deposit products available in Canada and the distribution channels through which they are sold.

The report’s sections consider the marketplace from a number of vantage points, including distribution channels, product structure, interest rate/pricing factors, time to maturity, liquidity, transactions, segmentation by account size, and provincial distribution.

The Fall 2022 edition focuses on the strength of fixed-term deposits as the rising rate environment mixed with economic headwinds yield strong growth for the category in the first half of 2022. Deposit products have experienced strong growth during an otherwise gloomy period for markets, as Canadian households’ financial wealth is on pace to decline for the first time since 2018.