Deposit Report Fall 2024

The Deposit Report is ISS Market Intelligence’s flagship research focused on the multiple deposit products available in Canada and the distribution channels through which they are sold.

The report’s sections consider the marketplace from a number of vantage points, including distribution channels, product structure, interest rate/pricing factors, time to maturity, liquidity, transactions, segmentation by account size, and provincial distribution.

The Fall 2024 edition highlights the shifting trend in premium savings accounts, which returned to growth early in the year and accelerated through the second quarter. The report also examines the effects of the interest rate-cutting cycle on deposit balances, mergers and acquisitions, and promotional activity.