Household Balance Sheet Report 2023

Welcome to Investor Economics’ 2023 Household Balance Sheet Report.

The current edition—our 16th— is the compendium of our best thinking, analyses, and data on the financial services industry in Canada. Importantly, each study reflects the expansive input from you, our loyal readers.

Over the past three decades, you have shaped the Household Balance Sheet Report’s fact base and storylines by sharing data and insights about your own growth and successes, and by offering your valuable comments on the report itself. In this fashion, the study is truly the fruit of teamwork on a massive scale. The report encompasses data and ideas from organizations and individuals representing financial services providers, regulators, industry associations and public policymakers, both Canadian and global, and weaves this collective wisdom into a single narrative of the state of the union—and the state of the future—of the Canadian household wealth market.

As subscribers to the Household Balance Sheet Report, many of you know that the publication of this biennial report is, most importantly, an invitation to debate the future of the Canadian financial services industry. Key to the report’s potency is the application of its ideas and projections to address specific strategic and tactical dilemmas facing your businesses. As always, the Investor Economics team is ready to help you mobilize this research to uncover opportunities and to prepare for challenges through in-person and online discussions. Amid an environment characterized by intense competition and growth constraints, the Household Balance Sheet Report acts as a precision-targeting tool for industry participants keen to chart a path to expansion and new (market share) territorial conquests.