Date Posted: Aug 02, 2024

Insight Investment Funds Report July 2024—Regional Markets Feel the Savings Squeeze

The financial assets of Canadian households expanded at a rate of 8.3% in 2023, nearly two percentage points ahead of Investor Economics’ (IE’s) forecast. Essentially, all growth was due to positive market effect, as valuations rebounded following the contraction in 2022. Net new savings, however, remained subdued, marking the lowest levels since the 2008 Financial Crisis as households deal with the effects of inflation and higher interest rates.


The July issue of Insight explores recent developments in provincial trends, focusing on investment fund sales and asset growth across different regions. The report examines the supply side of investments based on mutual fund sponsor data segmented by region and incorporates recent insights on investor demand for these products. The fund sponsor rankings by assets and net new money for each region are included at the end of the section. The Trendlines article documents sales by Morningstar Rating for mutual funds and ETFs.

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