Insurance Advisory Service October 2022—Life Insurance Results Across Canadian Distributors

The Annual Life Insurance Distribution Channel Update, part of the Insurance Advisory Service, provides detailed tracking of gross sales and new premiums for multiple products across different distribution channels.  

The report covers sales trends for segregated funds, GIAs, payout annuities, whole, term, universal life and living benefits by distribution channel. Distributors are organized in multiple categories, including dedicated sales forces, directly contracted independent agents, managing general agencies, financial advisors and full-service brokerages.