Insurance Advisory Service September 2020

Research on Insurance Distribution Channels in Canada

The life insurance industry is in a period of significant transformation. Just as carriers and distributors were normalizing the tax-driven changes that impacted the permanent life business so dramatically in 2016, COVID-19 has shaken the industry from both a supply and a demand perspective.

The September issue of the Insurance Advisory Service report examines the role played by each of the distribution channels in 2019 as the life business continued to move beyond the volatility in volumes witnessed in the 2016 through 2018 period. Furthermore, we attempt to unfold the impact that the global pandemic has had—and will continue to have—on the life insurance business going forward.