Investor Economics Insight November 2020

The 2020 Sales Campaign: Not Your Typical Year

At the start of 2020, net flows into mutual funds and ETFs hovered around new record highs. By many measurements, the RRSP season foretold an exceedingly positive environment in terms of demand for long-term investments… and then COVID-19 spread across the world.

The current issue of Insight explores the 2020 sales environment from multiple vantage points, looking at the sales results of different product types, asset classes, investment styles and sponsors. The Trendlines article examines sales of segregated funds and their connectivity to underlying mutual fund investments.